CRM (Customer Relationship Management)

Why CRM?

This term has taken on many different definitions over the years, but the spirit of CRM remains the same:to manage the relationships with customers that increases their satisfaction, resulting in more business at less cost.

It has been known for decades that:

1. The longer a business keeps a customer, the more that customer is worth.
2. Repeat business is easier and more profitable than the pain and expense of having to generate new business.

Consider these statements from the Harvard Business Review:

• "Businesses lose half their customers every five years."
• "Reducing customer defections as little as 5% can double profits."

CRM in a Down Economy White Paper (requires Acrobat Reader)

Regardless of Industry buzz-phrases, it generally boils down to these issues:

The ability to:

• Maintain a centralized shared file of all customer data.
• Document a full audit trail of who talked to whom and when.
• See all emails within the audit trail.
• Customize template documents for mass-mailings.
• Broadcast email with no carbon-copy strings.
• Analyze and track sales made against sales forecast.
• Anticipate future customer needs and present them as solutions before they ask.

Companies who do this well are usually the most profitable companies.

To truly implement CRM, it must first be understood that it is a PROCESS, not a project.

To be effective at managing customer relationships, it must become the culture within your firm, and everything must emanate from that dedication. Only then will your firm evolve into proactively moving your customers into more and more buying decisions with you. Only then will the customers truly feel that they cannot leave you because no other firm could possibly know them better or care more.

It takes intelligent software to manage this process so that your firm experiences incremental efficiency rather than simply do inefficient things faster.

TSR Solutions is that consulting firm and GoldMine is that software for most mid-size and smaller companies.

After careful review of several contact management software programs, TSR Solutions chose to partner with GoldMine® Software because of its clear superiority over the competing products in its class. It is simply excellent software - capable of great efficiency without the dizzying complexity of others. Most users can get into GoldMine and become quite proficient in a very short time; and, thankfully, it is very competitively priced, which is why it is used by so many. Founded in 1989, GoldMine currently has over 500,000 users in dozens of countries around the world.

What Is GoldMine?

GoldMine is an excellent, intuitive customer management software system. In addition to standard contact management functionality, such as storing all customers in one single, shared database, documenting all correspondence and conversations with those customers, and using a built-in calendar to coordinate follow-ups and appointments, GoldMine also offers sales forecasting, lead management and quota analysis, advanced telemarketing features, mass-mailing functionality, and broadcast email capabilities. The overall GoldMine® package includes:

• Workgroup Contact Management
• Network Scheduling
• Email Processing
• Internet Integration
• Report Generator
• Project & Opportunity Management
• InfoCenterT
• Automated ProcessesT
• Document Management
• Remote Synchronization

Why GoldMine?

Every business has a concern for customer satisfaction because they know that a satisfied customer will come back. GoldMine software recognizes this fundamental and designed its software to enhance your ability to maintain the relationships with your customers by designing a tool with an extremely intuitive user interface, shared database, built-in email system, and full calendaring system to schedule follow-ups and appointments. In other words, GoldMine is a tool for you to increase satisfaction, and as a result, profits!

Often companies have several databases, none of which are linked. For example, Sales uses one customer database where it records sales related activity (and sometimes each salesperson has their own); Customer Service uses a different database where it records phone calls received and projects that must be followed-up on; and Accounting may use yet another where it records all financial activities.

It is obvious why this doesn't work well. Having separate databases results in duplicate data, multiple entry of same data, and poor coordinated communication between the individuals, departments, and the customer. The end result is the customer does not get the best service and support it could - and the customer will not stay long in that scenario. Using one central database allows those involved to manage the account activity, whether it be sales, customer service or accounting related. This also provides greater opportunity for cross-selling because the sales team is kept abreast of customer interests, problems and activity.

An effective Customer Relationship Management program in your business will go beyond just sharing a centralized database. It will begin to analyze their buying habits, seasonal tendencies, demographic profiling, all with the intention to begin targeting your sales efforts in more intelligent, strategic ways. Often, anticipating what the customer wants before they ask for it, staying in front of the customer, and always asking how you may help them be successful. In other words: getting more from each customer over the long term, keeping a customer longer, making more sales at less cost.

To accomplish this, you need a system that can help you stay organized, stay efficient, and keep it simple. You need GoldMine Software.

30-day Money Back Guarantee

Buy GoldMine and try it for 30 days - If you are not completely satisfied, return it for a full refund!!

GoldMine - Features Review

Take a Peek - Powerpoint presentation

Download Evaluation Copy of GoldMine

http://www.goldmine.com/gmbcm

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For more information or to sign up for service, please contact:

TSR Solutions, Inc.
Goldmine Representative
ccampbell@tsrnet.com
(262) 512-4100